It wasn’t
until the late 60s that Saturday mornings were beginning to get into full
swing. Content with airing primetime reruns and a few new shows here and there,
that all changed in 1966 when
CBS revitalized
its schedule with an action-heavy slant. When CBS showed massive success, the
other networks followed and Saturday morning suddenly became good business. So,
how would the networks advertise to their targeted audiences to tune in every
week? Simple: advertise in comic books! For almost every Saturday schedule for
decades, there was an artfully designed cartoon representing the networks’
schedules in every major publication. They even made sure to cover their bases
with ads in
TV Guide and
newspapers so that parents would be aware shows for their kids would be on.
Below are some of the ads that ran
for the 1960s:
CBS
 |
| 1966 |
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| 1967 |
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| 1968 |
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| 1969 |
ABC
 |
| Ad celebrating The Beatles' success on ABC, reprinting the original 1965 ad. |
 |
| 1967 |
 |
| 1967 black & white ad. |
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| 1969 |
 |
| 1969 black & white ad. |
NBC
 |
| 1969 |
1 comment:
Anyone remember how long Saturday morning commercial breaks were in the 1960s
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