THE INCREDIBLES CEREAL
Kellogg’s
The Incredibles is
a 2004 Pixar film written and directed by Brad Bird and based on the
comics and spy films from his youth. Set in an alternate version of the 1960s
where superheroes and supervillains exist, public opinion soon turned against
them due to the repeated damage their fighting causes. Superheroes are
therefore outlawed and are forced to live ordinary, normal lives unless they
end up in jail. Bob Parr, aka the super-strong Mr. Incredible (Craig T. Nelson), was lured
back into costume by a mysterious woman named Mirage (Elizabeth Peña). However, it all turned out to be a plot
by a genius villain named Syndrome (Jason Lee), who was a fanboy
that felt spurned when Mr. Incredible refused to let him become his sidekick.
Bob’s family—his wife, the stretchy Elasti-Girl (Holly Hunter), and their kids,
the super-fast Dash (Spencer Fox)
and the invisibility-casting Violet (Sarah Vowell)—are forced to
come rescue him from the clutches of Syndrome.
The film opened on
November 5, 2004. Unlike Bird’s previous film, The Iron Giant,
The Incredibles went on to gross over $631 million. It received the highest
opening-weekend for a Pixar and non-sequel animated film, as well as the
highest November opening for a Disney film.
Such was the film’s reception that fans were eagerly awaiting a sequel that
wouldn’t arrive for 14 years.
To coincide with the release of the film, Kellogg’s produced a limited-edition cereal
based on it. The cereal featured strawberry-flavored pieces in star shapes with
red and yellow swirls, based on the colors of the Incredibles’ costumes. The
back of the box featured a simple word search game, and there was an offer to
send away for an Incredibles-themed race car.
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