SPIDER-MAN 3 CEREAL
General Mills
The final entry in what
would become the Sam Raimi Spider-Man
film trilogy came with 2007’s Spider-Man 3. Written by Raimi, his
brother Ivan, and Alvin Sargent, the film became
the victim of studio interference and more characters began being added than
could adequately be managed in a single film. Along with Sandman (Thomas Haden Church), there was
Harry Osborn’s (James Franco) transformation
into a new kind of Green Goblin and Peter Parker’s
(Tobey Maguire) new work
rival Eddie Brock
(Topher Grace) becoming the
symbiotic villain Venom. Also thrown in was Gwen Stacy
(Bryce Dallas Howard) to
create a love-triangle for Peter and Mary Jane (Kirsten Dunst). Sony Pictures released the film on May
4, 2007, and despite less-than-favorable reviews when compared to the first two
films, it ended up grossing a series high of $890.9 million; becoming the 3rd
highest of the year and setting a worldwide single-day record of $104 million.
Replacing Kellogg’s as the food tie-in partner of the
franchise, General Mills released Spider-Man
3 cereal. They chose to represent the cereal with red and blue ball puffs
that had a fruity flavoring. The back of the box was taken up by a single large
maze game set in a spider’s web. Like Kellogg’s, General Mills included tie-in
premiums in their other cereals in the form of squirt
toys in the shape of Spidey and the film’s three villains.
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| Back of the box. |
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