DONKEY KONG JUNIOR CEREAL
Ralston
Following the
incredible success of arcade hit Donkey
Kong, Nintendo commissioned the
creation of a sequel. Donkey Kong Jr. hit
arcades in 1982 and followed the son of Donkey Kong as he set out to rescue his
father from the clutches of Mario (in
his only turn as a videogame villain). Ralston, having already
produced
a cereal for Donkey Kong, quickly snatched up the license to Jr. and created a cereal based around
that.
Unlike Donkey Kong Cereal, Donkey Kong Junior
Cereal was fruit-flavored and featured shapes reminiscent of bananas and
apples. The commercials for the cereal featured two kids sitting down to
breakfast, then becoming immersed in an animated jungle once they start pouring
the cereal into their bowls. Unlike how he appeared in the game art, Junior
wore a full-body red outfit with a yellow “J” and white cuffs. The cereal
offered several premiums, including baseball
cards, three
different game books, free fruit flavored Pez,
and a mail-away
offer for a Junior
Pez dispenser (which was just their standard gorilla dispenser with a “J”
stuck onto its hat).
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