The Olsen twins. |
Twins Mary-Kate and Ashley Olsen
became media darlings after they were cast in the shared role of Michelle
Tanner on Full House. While starring on
the show, the twins would appear in direct-to-video and television movies when
they got older, making their feature film debut in 1995 with It
Takes Two.
From 1994-2000 they headed two ongoing video series called The
Adventures of Mary-Kate & Ashley
and
You’re Inivted to Mary-Kate &
Ashley’s…,
while
also appearing on various programs in guest-starring roles. When the girls were
six, the company Dualstar
Entertainment Group was formed to manage their media career.
Special Agents Misty and Amber. |
In 2001, the twins gained their
third regular television series with the short-lived So
Little Time,
as
well as their first foray into Saturday morning with Mary-Kate and Ashley in Action! Created by ex-Groundlings
member Robin
Riordan, the series followed Mary-Kate and Ashley as Special
Agents Misty and Amber who journeyed around the globe to battle sinister
villains and their plots to conquer the world. Joining them on missions was field
agent Rodney Choy (Terry Chen), genius technician Ivan Quintero (Michael
Monroe) and talking Scottish Terrier Quincy (Brendan Beiser). Despite being
full of action, the show shied away from violence by using minor physical
contact (tackling, tripping, etc.) or schemes to defeat the opposition. Each
adventure was designed to give an educational moment fulfilling FCC requirements. Donald F. Roberts,
Ph.D. served as the series’ educational consultant.
Misty and Amber with Rod, Ivan and Quincy. |
Amongst
their typical foes were the cheese-loving millionaire Clive Hedgemorton-Smythe
(Michael Richard
Dobson) and his butler Bennington (Jason Connery),
French fashionista and scientist Renee La Rouge (Lenore Zann)
and magician Oliver Dickens (Chris Gray).
Their plots were usually outlandish and silly, reducing any chance of imitable
behavior the intended audience could duplicate. The characters were designed by
Ruben Martinez,
Maxine Miller
and Sung
Hwan (Steven) Choi with animation handled by Hong Ying Universe Company, Ltd.
In peril! |
Mary-Kate
and Ashley In Action! debuted as part of Disney’s One
Saturday Morning programming block on ABC on October 20, 2001. It
was written by Riordan with Michel Trouillet,
Paul Francis,
Phil Harnage,
Tonya Hurley,
Kaaren Lee Brown,
Neil Steinberg,
Robert Thorne,
Paul F. Quinn,
Diane Dixon,
Kerry Glover,
Pamela Pettler,
Joelle Sellner,
Madeline Bassett,
Louis Hirshorn,
Madellaine Paxson
and Kati
Rocky. Each episode featured live-action wrap-around segments
depicting Mary-Kate and Ashley arriving to the premier of their new film (or,
rather, the episode) and being stopped by a reporter to say a few words about
the upcoming story. At the end of each episode, the twins would be riding away
in their limo offering a few post-adventure observations. Dualstar Productions
and Wunderfilm,
Inc.
handled these segments, while DiC Entertainment supervised
the animated portions. The series’ theme was composed by S. Hoffer
and Ginny
Smith, while L.A. Piccirillo
and Jean-Michel
Guirao handled the incidental episode music.
The book series. |
Unfortunately for the Olsen twins,
neither of their series in 2001 lasted beyond their first season, but don’t
feel too bad for them: they would go on to convert Dualstar into a fragrance
company while running their own fashion empire. In Action! was canceled at the conclusion of its season in June of
2002, airing in reruns on Toon Disney
until 2003. Dualstar Books and HarperEntertainment would
also publish a series of eight
books well into 2003. Mattel
produced several
dual packs of dolls with both girls in different outfits, as well
as a playset
of their jet. In 2005, Warner
Home Video released a DVD
collecting 5 episodes, the only release of the series so far,
which was later made available for streaming on iTunes. In 2015, Nickelodeon
purchased the rights to the twins’ various
television shows and movies and announced plans to re-air In Action! on their network sometime in
2016.
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