BATMAN V SUPERMAN CEREAL
General Mills
After the success of Man
of Steel, Warner Bros.
announced that director Zack
Snyder and writer David S. Goyer
would both return for a sequel. Initially, the sequel was taking inspiration
from the graphic novel The Dark Knight
Returns and would feature Henry
Cavill’s Superman
meeting Ben Affleck’s Batman for the first time
on screen in Batman v Superman.
However, as production continued on, the movie began to evolve into a backdoor
pilot for a Justice League and/or Batman solo movie set within a new DC
Cinematic Universe, gaining the subtitle Dawn
of Justice. Joining the titular established box office heroes would be
first timers Wonder
Woman (Gal Gadot), Cyborg (Ray Fisher), Aquaman (Jason Mamoa) and the Flash (Ezra Miller).
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| Ad for the cereal. |
As part of the film’s
promotion, Warner Bros. partnered with General
Mills to bring a pair of Batman
and Superman-themed cereals to store shelves in January of 2016. Both boxes
share the same designs: close-ups of their respective heroes’ chest torsos and
chest emblems to serve as the cereal’s names. Batman Chocolate Strawberry
Cereal came in chocolate and strawberry-flavored pieces resembling his chest
emblem, with an appeal to vote for your favorite hero on Facebook on the back.
Superman Caramel Crunch Cereal came in caramel-flavored pieces in the shape of
the shield around his “S” logo, with a quiz on the back. Both box backs feature
Batman and Superman facing each other as borders to the content.
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| Some of the cereals containing the free comics. |
To promote the
cereal, General Mills sent out samples to reviewers in custom
boxes that contained both cereals, plus a Superman cape and Batman cowl
mask. Further tying into the film, General Mills and DC Comics partnered up to release four
exclusive comics that would be found in marked boxes of cereal. Each comic,
done by DC creators, teaches a life lesson.
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