JURASSIC PARK CRUNCH CEREAL
General Mills
After the success of
1993’s Jurassic Park film,
author of the novel on which it was based Michael Crichton was pressured by
fans and director Steven Spielberg
to write a sequel. In 1995, he released The
Lost World and production began almost immediately on the sequel of the same name.
Despite mixed reviews, the film was a box office success.
To promote the film, Universal Pictures went all-out
with an expensive marketing campaign. One of the items to come out of that was
a cereal licensed by General Mills.
Called Jurassic Park Crunch, the cereal featured sweetened corn pieces with four
two-colored marshmallow pieces shaped as dinosaurs and a hatching egg. The
boxes were completely covered in foil and featured a skeleton matching game on
the back. Some boxes came with a microchip that let the box “roar” when it was
opened, indicating the winner of a trip offered on the box,
or a number of other Jurassic Park-themed prizes.
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| Back of the box. |
Once the film was
released and the promotional period ended, so too did the run of the cereal as
it left the shelves before the end of the year.
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